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Join date: Nov 23, 2024

About


Christina Inge, EdD, has been a leader in digital infrastructure and outreach for over 18 years. She is the founder of Thoughtlight, a Boston-based digital media agency that supports mission-driven organizations in leveraging the power of digital media to advance communities, causes, and businesses.

She holds an EdD from Northeastern University, an MS in Instructional Technology from the University of Wyoming, and a BA in English from the University of Maryland Global Campus. Inge is a highly rated instructor at the Harvard University Division of Continuing Education, where she won the Fussa Award for Teaching Excellence and is a member of the inaugural cohort of Inclusive Teaching Fellows.

Deeply engaged in the Boston innovation ecosystem, Inge has served as a startup mentor, event organizer, and advisor. She teaches marketing in the MBA and MBA/MD programs at Brandeis University’s Heller School for Social Policy and is the founding lead faculty member for Northeastern University’s NUMedia digital storytelling lab. Previously, she served as Innovator-in-Residence at the Wentworth Institute of Technology Accelerate program.

Inge is the author of two textbooks: Marketing Analytics: A Comprehensive Guide and Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies, which help professionals apply data-driven strategies to achieve real-world marketing results.

Posts (8)

Feb 17, 20264 min
Measuring the Impact of Social Media on Business Growth and Engagement
Social media has become a powerful tool for businesses to connect with customers, build brand awareness, and drive sales. Yet, many companies struggle to understand how their social media efforts translate into real business results. Measuring the impact of social media is essential to make informed decisions, improve strategies, and justify investments. This post explores practical ways to evaluate social media’s role in business growth and customer engagement. Dashboard displaying social...

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Feb 5, 20266 min
The LOOP Framework : A New Model for Measuring Marketing in the AI Era
Funnels are linear. Customer journeys aren't. Here's a better way to measure what actually drives growth. If you've been in marketing for more than five minutes, you've seen the funnel. Awareness → Consideration → Decision → Purchase. Clean. Linear. Easy to explain in a boardroom. There's just one problem: nobody actually buys that way anymore. Your customers are discovering brands through AI summaries. They're researching on TikTok. They're asking ChatGPT for recommendations instead of...

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Feb 4, 20265 min
The Five Marketing Metrics You're Tracking That Don't Matter
As a marketing leader, you face immense pressure to prove the value of your work. Every quarter, the C-suite asks the same hard questions: What is marketing actually contributing to revenue? Are we getting a return on our investment? In an attempt to answer these questions, it is tempting to gather every piece of data available. You build dashboards overflowing with numbers, hoping that if you show enough "up and to the right" graphs, the leadership team will be satisfied. But more data...

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Christina J. Inge, EdD

Christina J. Inge, EdD

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