Privacy Policy

Marketing Metrics Association

www.marketingmetricsassociation.org

Effective Date: February 21, 2026

1. Introduction

The Marketing Metrics Association (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.marketingmetricsassociation.org, including any related services, features, or content we offer (collectively, the “Site”). Please read this policy carefully. By using the Site, you agree to the practices described herein.

2. Information We Collect

2.1 Personal Information You Provide

We may collect personal information that you voluntarily provide when you:

Register for a membership or create an account
Subscribe to our newsletter or mailing list
Enroll in courses or educational programs
Submit a speaker application through our Call for Speakers form
Contact us with inquiries or feedback

This information may include your first and last name, email address, and any other details you choose to provide.

2.2 Automatically Collected Information

When you access the Site, certain information may be collected automatically, including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits. We may also use cookies, web beacons, and similar tracking technologies to enhance your experience and gather usage data.

3. How We Use Your Information

We use the information we collect for the following purposes:

To process memberships, course enrollments, and speaker applications
To send newsletters, updates, and promotional communications you have opted into
To improve and personalize your experience on the Site
To analyze usage trends and enhance Site functionality
To respond to your questions, comments, and requests
To comply with legal obligations and protect our rights

4. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

With service providers who assist in operating the Site (e.g., hosting, email delivery, analytics), subject to confidentiality obligations
When required by law, regulation, legal process, or governmental request
To protect the rights, property, or safety of the Marketing Metrics Association, our members, or the public

5. Cookies and Tracking Technologies

Our Site may use cookies and similar technologies to collect usage data and improve functionality. You can control cookie preferences through your browser settings. Please note that disabling cookies may affect certain features of the Site.

6. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Third-Party Links

The Site may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any external sites you visit.

8. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

The right to access, correct, or delete your personal data
The right to opt out of marketing communications at any time by using the unsubscribe link in our emails or contacting us directly
The right to request information about how your data is processed

9. Children’s Privacy

The Site is not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us so we can promptly delete it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date. We encourage you to review this policy periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at: