Your Customers Don't Trust You With Their Data. Here's How to Change That

Let's be real: 75% of consumers won't purchase from organizations they don't trust with their personal data. And 64% have already walked away from a business over data-handling concerns.

This isn't a future problem. It's a right now problem.

The Opportunity

Here's the flip side: 80% of organizations report increased customer loyalty from investing in data privacy. Consumers who trust a business with their data are 23% more likely to buy. And 57% will pay more to purchase from a brand they trust.

In a tough economy, trust isn't a nice-to-have. It's revenue protection.

Get Certified— For Free

The Marketing Metrics Association's Certificate in Ethical Use of Consumer Data is a self-paced program that covers data privacy principles, global regulatory frameworks, transparent data collection practices, and ethical decision-making frameworks you can implement immediately.

This isn't about scaring you into compliance. It's about turning ethical data use into a competitive advantage.

The certificate is completely free. No hidden costs.